Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
apple 6 charger | meditation sounds
If you’ve tried all the ways to fall asleep that are regularly recommended – and they haven’t worked – then the thought of a new treatment may be both a blessing and a curse. Another night without rest despite the promises of yet another herbal remedy can be enough to make you scream.

Prescription medication can knock you out, but leaves you feeling like you were punched in the head the night before. There’s also the taste in your mouth like a tray of kitty litter was emptied into it.

I tried every pill and potion out there in a desperate attempt to get some sleep. They either didn’t work or left me feeling even worse than I did the night before. My work and family relationships were really beginning to suffer.

I’d spent a fortune on relaxation books and movies, they promised the world but I couldn’t keep them up. The stress of work was just too much. Despite trying the techniques my restless mind would keep me awake no matter how exhausted my body was. Even when I did manage to drop off it didn’t ever last long. Soon enough I was up again, tossing and turning and watching the clock.

Eventually my searching took me to a scientific web forum. A member recommended a new method that made as many promises as the last. The difference was, this one worked. It was the one way that I found that could halt the thoughts racing through my head. I finally managed to get to sleep.

The technology is called brainwave entrainment. It’s not a relaxation technique, though it may sound like one. The beats and rhythms match your brain waves and train them to drop into the state that promotes sleep. There are no words, melodies or suggestions that your mind can grasp onto and be the cause of keeping you awake.

Best of all, the sounds train your brain to enter the restive state more quickly and consistently. When I’m traveling or away from home and forget to pack them it doesn’t matter. They have already done their work.

Turning my back on pills and potions and yet managing to enter a deep rest consistently has been a godsend to me. I truly thought that I would never look forward to bed again. It happened to me and it can work for you too. From my experience, it really is the one of the best ways to fall asleep.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
meditation music relax yoga | yoga music mp3
If you’ve spent a small fortune on graphic designers, search engine optimizers, social networking experts and still find that your website conversions are low, then perhaps your website suffers from the marketing equivalent of Capgras Delusion, a failure to make a connection between your online content and your emotional value proposition.

You’re Not My Wife

A woman phones her husband who’s in the hospital after suffering a head injury. The man recognizes his wife’s voice when she tells him she’ll see him in an hour. An hour later she arrives at the hospital, enters the room, and attempts to kiss him on the forehead. The man looks up at his wife startled, and says, “Who the hell are you?”

The man recognizes the woman in front of him as someone who looks like his wife, but he is completely convinced that she is an imposter even though he recognized his wife’s voice over the phone only an hour earlier. This is a classic case of Capgras Delusion. The part of the brain responsible for visual recognition is functioning fine, but the part that makes the connection between his wife’s appearance and what she means to him emotionally has been severed.

Without An Emotional Connection Marketing Appears Fake

The brain is made-up of various systems that operate both separately and in unison with each other. The brain’s interpretive emotional mechanism, the Limbic System, is what gives meaning to the objects, images, sounds and people we encounter. Without this emotional connection things have no meaning and in fact can be regarded as fake.

Observations of Capgras Delusional patients illustrate how fundamental the sense of sound is in giving meaning to the world around us. Sound, it appears, is even a more important sense than sight in terms of attaching meaning to what we experience, a fact website owners and marketing executives need to consider when developing a Web video presentation or in any brand imaging effort.

Sound: The Final Frontier

Sound is fundamental to our survival as a species and our functioning as successful communal creatures both in our private and business lives. Sound is one of the most complex and least understood tools marketing people have, but at the same time it is probably the most important, especially when associated with video imaging.

Julian Treasure, sound expert, tells us that sound affects an audience in four fundamental ways: Physiologically, Psychologically, Cognitively and Behaviorally.

Sounds paint emotionally charged mental images even without the aid of visual stimuli. The sound of a crackling fire, coffee percolating, a baby crying, or a woman screaming evokes vivid images and associations in our heads and fills us with emotional responses. The sound of thunder sends us scrambling for cover. The rhythmic beat of a favorite song gets our toes tapping and our heads bopping. The sound of a catchy fast food jingle gets our mouths watering, creating an instant craving for a hamburger and fries. The rhythmic recital of the alphabet helps children remember their ABC’s. And so on.

Sound can get your heart racing with excitement or slow it down to a state of mellow meditation. Sound can remind you of things you love, releasing endorphins and a desire to pursue the object of attraction. Sound can inform, enlighten and educate. Use sound wisely in your Web video or in your place of business, and it will communicate, influence and persuade; use it poorly and it will send your potential customers racing for the exits or clicking to your competitor’s website without a second’s hesitation.

Sound Tools

We associate sound with entertainment but for marketers it is a tool to be used to convert prospects into clients. When someone comes to your website they are for at least a moment, a captive, attentive audience. If your goal is to maximize impact you must use all the tools available, and that means both sight and sound.

Voice

The sound of the human voice is the most powerful sound tool marketers have at their disposal. The ability to control tonal quality, pitch, cadence and phrasing is unsurpassed as a means of delivering a meaningful, memorable marketing communication. Sound is the foundation of experience and nothing is as capable of infinite variation, nuance and meaning as the human voice.

If you pay attention to television commercials you will recognize many signature voices associated with brands: Gene Hackman, Kevin Spacey, Sam Elliot, Keifer Sutherland, John O’Hurley, and the list goes on. Those old enough to remember the original 7-Up Uncola commercials of the 1970s will remember the distinctive sound of Geoffrey Holder, or the unique clipped phrasing and cadence of Rod Serling’s late 1950’s ‘Twilight Zone’ introductions. Would people still remember classic television shows like the original ‘The Prisoner’ or ‘Dragnet’ without the sounds of Patrick McGoohan and Jack Webb ringing in their ears? Remakes and sequels just don’t work without the power, presence and impact of those original distinctive voices.

Music

Music has always been a central and significant part of people’s lives. You need think no further than the notion of “our song” a musical representation of how two people feel about each other. Every generation has their sound, their musical heroes, and a play-list of their lives. The smart brands know how to use music to create emotional context and memorable experiences. There is no reason smaller companies can’t do the same thing.

In an effort to promote radio advertising Bob McCurdy created a website presentation ‘The Power of Sound’ to introduce people to some of the fundamental influences of sound in a commercial context. In his presentation McCurdy mentions numerous examples including an article by Adrian C. North, David J. Hargreaves and Jennifer McKendrick that was featured in the ‘Journal of Applied Psychology.’ The example describes how sound can influence prospective customers: when French and German music was played on alternate days for an in-store wine display, sales of French wines outsold German wines on the days that French music was played, and the reverse was true on days when the German music was played.

In another example McCurdy refers to an article by Adrian C. North, Amber Shilcock and David J Hargreaves as reported in ‘Environment and Behavior.’ It details how classical music played in a British restaurant led to higher per table spending by customers as compared to the days when pop or no music was played.

Rhythm

No truer words have been spoken, or in this case sung, than when Gloria Estefan sings ‘The Rhythm Is Going To Get You.” Watching the crowd in one of her concert videos illustrates how an audience moves in synchronized response to rhythm in a form of brainwave entrainment, a phenomenon that describes the brain’s ability to synchronize it’s own electrical cycles to external rhythmic sensory stimulation.

Entrainment is a natural occurrence in nature and was first discovered in 1656 by Christian Huygens, who found that the pendulums in a room full of grandfather clocks all synchronize themselves to the same rhythm even when they initially all started swinging at different rates. In his paper “On the Effects of Lullabies,” Johannes Kneutgen describes how a baby’s breathing, rhythmically responds to music. Since brain waves pulsate like sound waves in cycles per second it is easy to see how the phenomenon of entrainment can have a fundamental affect on how we think and react to rhythmic stimulation.

Context

In Bob McCurdy’s presentation ‘The Power of Sound’ he describes how in the 1970s, IBM worked to eliminate the sound of their new electric typewriters in an attempt to provide a better work environment, but the effort had a negative effect. IBM had to add back an electronic sound to the typewriters as typists found the silence disconcerting. The rhythmic sound gave the operators assurance that they were on-task and accomplishing something and that the typewriters were working properly.

A Nissan team of engineers led by music consultant, Toshiyuki Tabata, had to create an artificial high-pitched sound similar to the flying cars in the movie “Blade Runner” for their new hybrids, as drivers felt the silent running hybrids were missing something. And in fact the silent automobile was a potential traffic hazard as other vehicles and pedestrians could not hear it coming. In the same regard when the Las Vegas casino, The Bellagio, tried to eliminate the irritating sound made by slot machines, slot machine revenue decreased, forcing them to put the familiar sound effects back on the machines.

We are surrounded by sounds that give us reference, warning and comfort, without which we would lose much of the contextual information we need to function effectively on a daily basis. Big business uses sound design to create differentiating mental references for their products and brands ranging from the signature sound of how different car doors shut, to the unique crunch sounds of various breakfast cereals.

Sound Effects

McCurdy cites Herb Shuldiner’s report in ‘Motor Matters’ regarding British psychologist, David Moxon, who found the sound of a Maserati engine turned-on women more than men, even if those women had no previous interest in cars. An observation that must not have escaped Mazda when they created their “zoom, zoom” campaign. Perhaps any guy who wants to dump the suburban van for something with a bit more zip should take his wife to a Maserati dealership.

People react to sound instinctively, a phenomenon referred to as an ‘orienting reflex’ first described by Ivan Sechenov, a Russian physiologist, in his 1863 book ‘Reflexes of the Brain’ and later referred to by Ivan Pavlov, famous for his stimulus-response work with dogs, as the “What is it?” reflex.

Sound effects are the mnemonics of our lives; they attract attention, they generate interest, they stimulate emotion, and they create desire.

Conclusion

The power of sound is an essential tool in a marketer’s effort to communicate, influence and persuade an audience, and isn’t that what your website is suppose to do?
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
samsung earbuds | best calming music
If you’ve never used lavender soap before, the first thing you are going to notice is the crisp, clean fragrance. Lavender gives off a sweet, floral overtone that makes it a favorite soap ingredient. You may not know it, but lavender soap isn’t just used to wash the body. The essential oils that lavender produces are made into washing detergents, dishwashing and even floor soaps. And lavender isn’t just known for its scent. It also helps to promote relaxation, which is why using it in your home can help to create a very peaceful environment.

How Does it Clean?

We’ve already established the great smells that helps you to relax, but how well does it actually clean? Well, according to the Entomology Research Institute of Loyola College, lavender oil possesses powerful antibacterial as well as antiseptic properties that make it perfect for aiding in insect bite healing and sunburns. Basically, any soap that contains lavender essential oils can be used for healing skin infections. Lavender’s antibacterial properties also make it a great remedy for scabies and eczema.

Lavender has long been used to cure various ailments. It’s even a great anti-inflammatory, as it helps to promote new cell growth. When you put essential oils, or even soap, on your skin, you will begin healing right away and you will even prevent scars from forming.

Lavender and Stress Relief

When you use lavender soap, you can actually help to relieve your anxiety and stress. That’s right. According to Psychology Today, there was a study done by Charles Stuart University in Australia that showed how lavender actually changes our brainwaves and helps to create a feeling of well-being and relaxation. That means you can use the lavender soap right before bedtime to get a restful sleep. It can also be used on small children to help them relax if they, too, are anxious or too rambunctious.

Many Uses for Lavender Soaps

Lavender isn’t just used in soap. It’s also used in teas and it’s heavily used in aromatherapy to help promote stress-relief and anxiety-relief. But you may not know that it’s used to repel fleas. Soaps that contain lavender essential oils can be used to not only repel fleas, but kill them. You can even put a few drops of lavender into your pet’s shampoo as a safe and effective flea treatment.

Anti-Aging Properties

Lavender is also used in anti-aging treatments. Since lavender helps to promote new cell growth, you can actually reverse time on your skin. Lavender soaps leave your skin feeling soft and clean, and they neutralize dry and oily skin at the same time.

Now you know all the benefits of lavender soap. With its robust, flowering scent and strong anti-bacterial properties, it’s one of the best soaps you can buy. But when you take into account all the healing properties, and the fact that it promotes relaxation and stress-relief, everyone should use some type of lavender soap in their home. Not only will it bring a sense of peace, but it will make your house smell fantastic.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
best meditation music ever | night meditation music
If you’ve had your confidence rattled lately then you need to find a confidence booster. There is a lot of dialogue on the internet about making positive affirmations and doing activities that make you feel better. However, the fact is that real and lasting improvements in self-confidence cannot be until there are genuine changes made in the foundations of the subconscious mind. Listening to a binaural beats mp3 can help in making these changes.

Binaural beats are the technology of introducing two tones of different frequencies into each ear while wearing headphones. This causes the brain to “hear” a third tone which has a wavelength equivalent to the frequency differential of the two tones. The binaural beats recordings are designed so that the frequency differential will match the lower frequency ranges of alpha and theta, which are the meditative states.

Changes in the subconscious mind can only be performed when brainwave activity is functioning in the meditative states of alpha and theta. Most of the time we are in the beta range, which is the level of high alertness, consciousness, and problem-solving. Any kind of positive self-talk made while in the beta range will not stick and will only have a temporary effect.

The subconscious mind controls 90% of our daily activities and if we can install more positive thoughts, then these will manifest themselves outwardly. You will begin to act and think more confidently because your subconscious tells you to. This will happen without you even having to think about it.

Negative thoughts can be expunged from the subconscious mind at the same time. By getting rid of these pessimistic and detrimental thoughts, the more positive confident, encouraging, and enthusiastic thoughts can begin to dominate our actions.

Engaging in meditation while listening to a binaural beats mp3 make an excellent confidence booster combination. Together, it is easier and quicker to enter into the alpha and theta meditative states. The binaural recordings are effortless and uncomplicated to use and don’t require a long learning process. You simply pop in an mp3 or cd and let the technology do the work. It’s like having a “digital drug” that doesn’t have the side effects or costs of prescription drugs.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
brainsync | alpha binaural beats
If you’ve ever wondered how companies know whether a new drug really works or where scientists find out whether coffee is truly good or bad for your health, paid medical studies are the answer. And individuals can make a decent amount of pocket change working for these scientists as a human “guinea pig.”

As anyone who’s had to pay the pharmacist knows, medicine is big business. In order to make sure their claims are accurate, companies pay volunteers to donate their time and bodies as the “normal” control group when they test new medicines and treatments. Some of these clinical trials are complex long-term projects requiring hundreds of volunteers who visit the clinic for weekly blood draws or take an unnamed pill every day for a month to study the effects. Projects associated with universities often involve things like sleep studies, where you stay on campus for a week and sleep in a booth with monitors taped to your head to study your nighttime brainwaves. Other trials are short one-day affairs, where scientists might measure your blood pressure before and after eating a high-salt meal they provide or asking you to fill out a survey about your drinking behavior and whether you find photographs of particular women attractive or not.

If you happen to have any diseases, you might be able to earn even more. Demand for participants with common afflictions like high cholesterol, diabetes or arthritis is fairly high and can earn you both money and free experimental medicines.

If you aren’t quite ready for a full-blown clinical trial, maybe you might consider donating plasma for research and blood transfusions. Most major cities have plasma donation centers, where you can earn $10-20 for an hour or so sitting in a chair while your blood is drawn. You can even watch tv or read a book while you’re donating.

If you’re interested in trying your hand (or brain, or stomach) at being a medical research participant, check with local universities and hospitals or look on Centerwatch’s website for current open trials across the U.S. Companies like Benchmark Research also coordinate trials with multiple hospitals, so check their website for potential opportunities.

Donating your time and body to medical research doesn’t just do good for your pocketbook. You can also feel good knowing you have contributed to people’s health and maybe even assisted scientists in finding a cure for something!
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
deep meditation techniques | theta meditation
If you’ve been studying meditation and various brainwave techniques, you’re probably familar with the Holosync Solution. It’s an audio program using a binaural beat technology designed to actually change your brain wave activity. One can experience meditative brain waves much faster using this program. Studies have shown that using this system over a period time can reduce stress and give you a whole host of benefits. And in fact, it’s a great program. I’ve used it for over two years and gotten fantastic results.

As with all great innovations, there will be copycats and others claiming to do the same thing, usually much cheaper. Most of my experience with these other companies has been disappointing. They either were not using the same technology or lacked the customer support that Centerpointe gave. But now I’ve discovered a new program that rivals all the claims that Holosync did, plus has excellent customer support.

The name of the system is Quantum Mind Power. Although the basic premise of the technology is the same, the creator of the program, Morry Zelcovitch, uses monaural and isochronic tones for what he refers to as “brainwave entrainment”. I won’t go into the technical aspects in this writing, but Morry is a certified “Brainwave Entrainment Engineer/Specialist” and has studied under the leading brainwave researchers. He knows what he is talking about.

What does all this mean to you? Now there is a program that delivers all the results of the Holosync Solution for far less money. Furthermore it has the same money back guarantee and support system. Still more, they have a forum for users of the program where you can log on and weigh your concerns and results with other users and Morry himself.

I can’t anticipate you’ll get the same results using this plan as other people. Everyone is different. I can tell you that even though I haven’t used the Holosync technology in approximately six months, when I listened to the Quantum Mind Power for the first time, I went right into the meditative state I had performed with Holosync.

What type of improvements can you anticipate using Quantum Mind Power? Here’s a short list:

reduced stress

enhanced creativity

a more positive attitude

improved relationships

melt away the mental and emotional blocks and resistance that hold you back from success

boost motivation

and many more others

Please note: there are differences amongst the two programs and I still realize that Holosync has many benefits, but if you are looking for a lower-cost method to feel a significant advancement on your mental attitude, I advise giving Quantum Mind Power a try!

For a free audio sample of the Quantum Mind Power system, click on the link below.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
soft meditation music | sleep meditation
If you’ve been into personal development but have not heard of The “Secret”, then you might probably have never heard of the Internet. But then, what are you doing reading this article right now? The “Secret” has enjoyed phenomenal success as a movie and a book, and I am sure millions of people around the world have been affected by it in one way or another.

Yet the question begs, why have we not seen more people becoming rich as a direct result of The Secret? Is it because it’s just another one of those “feel good but nothing changes” inspirational movies? All fluff and filler, no useful, practical content?

Hasn’t the 3 step process described in The “Secret” been utilized in one form or another by billions of people already, all throughout history? So why exactly has the world not seen a history of consistent human happiness, fulfillment and prosperity? Is it because The Secret doesn’t ‘work’?

Wait. Before you think I am one of those The “Secret” or “Law of Attraction” bashers, I urge you to wait it out and read this article in its entirety to do justice to yourself.

According to the popular definition of the law of attraction, it is that tendency for the Universe to reflect in your reality what is going on in your innermost mind. That’s basically the gist of it. But what’s missing from this popular definition is the observer factor, the human factor, that is us.

Most of us who have watched The Secret take this popular definition of the law of attraction at face value and try to put it into effect by simply starting to think positive thoughts, struggling to block out our conditioned negative mental patterns and begin fantasizing about what we have always been secretly desiring – that new car, the beautiful home, that drop-dead gorgeous lover, a swimming pool filled with money, etc.

Some of us also go out collecting pretty pictures of what we want, cut them out and paste them into our scrapbooks of manifestation. This technique has been called the Treasure Map, also known as the Vision Board. It is a tool to help us better visualize what we want. Then to add even more power to our visualization process, some of us purchase one of those brainwave entrainment programs or special music that helps us visualize better and get into the perfect state of mind for manifestation.

That is all well and good, but a huge portion of us then get disappointed when days, weeks, months or even years later of visualizing and affirming every day, we don’t get what we want. That new car, beautiful home, dream lover and a swimming pool filled with money still elude us to this day. Then we cry out, “What is wrong with the Universe?!”.

Truth is, there is nothing wrong with the universe, with the world, with the human race, not even with you. Yes, you read that correctly. There is nothing wrong with you either. What is wrong is your understanding of The Secret and how reality functions. What is wrong is the model you have in your mind. There is a missing ingredient in your understanding. A piece that is missing, preventing you from having a complete model.

What is it?

That missing piece is you. Read the previous statement again. It might seem like a tautology, but if you take it another way, it makes absolutely complete sense. The missing piece is you.

You are the missing ingredient in your understanding of The Secret. You are the missing piece in your model of the law of attraction. Why? Do you want to know the truth? I can safely bet that no other law of attraction guru or teacher of The Secret has ever said this before. What comes next is going to be so profound yet so simple, you might smack your head and go, “Why haven’t I thought of that before?”.

Here it is. The truth, the whole truth and nothing but the truth behind The Secret –

You are the “Law of Attraction”. “The Law of Attraction” is you.

Rub your eyes gently, blink a little and read the above statement again. This time, translate that sentence into the first person and apply it to yourself –

I am the “Law of Attraction”. The “Law of Attraction” is I.

Is it clearer now? Do you see the beauty? All this while, The “Secret” guru’s are trying to sell you the idea that the law is some separate process operating independently of you, a law that is separate yet governs the working of the universe.

When you know the truth, that the law of attraction and you (or me or us) are one, you gain newfound power in that understanding. You won’t immediately find yourself able to materialize any physical object you desire into reality, that would still be absurd and impossible unless we have come to the level of nanotechnology that makes it possible.

But you’ll comprehend that now you know you are the law of attraction, that you are the embodiment, the avatar (in a sense) of the law of attraction, it is your responsibility to act in accordance, in coherence, with your intrinsic quality of attraction.

Attraction is a 10-letter word but its essence lies in the last 6 letters of that word, which is action. Attr-action. You can’t have “attraction” without “action”.

But who does the acting? You do. Who attracts? You do. Therefore, my simple formula states that you must act to attract. If you don’t act, there is no attracting. Because if you refuse to act, you are limiting your own potential. If you don’t act, you are the very obstruction that is preventing the law of attraction (which equals you) from working. Then don’t blame the law of attraction for ‘not working’ when you don’t get what you want. Blame yourself.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
musica binaural | binaural recording
If you’ve been following the science news lately, you will have read that scientists have found God “unnecessary,” declared that “philosophy is dead,” and think they can explain consciousness by taking cross-sections of the brains of worms. For those of us steeped in the contemplative tradition of inner discovery through meditation, this extreme materialism amounts to a full-frontal assault on everything we hold dear. Does this mean we should turn our backs on science, or is there a way for meditation and science to come together in the exploration of consciousness?

The Stark Logic of Extreme Materialism

Perhaps the world’s most preeminent scientist, Stephen Hawking of Cambridge University, has just released yet another ambitious treatise aimed at the popular audience, The Grand Design, in conjunction with Leonard Mlodinow of Caltech. The book posits M-Theory, which is actually an amalgamation of several theories, as the long-sought unifying concept between Einstein’s general relativity (which accurately explains the behavior of large-scale systems) and quantum mechanics (which works very well on a sub-atomic level, despite its bizarre and counter-intuitive predictions). Hawking uses M-Theory as a platform from which to answer some very big questions, like how we can get something (the universe we know) from nothing, why we happen to have the laws of physics we do, and why we exist at all. To cut a long story short, Hawking contends that the universe came into being as a quantum fluctuation. It is just one of countless universes (part of the “multiverse”) similarly created, and it was inevitable that one of those universes would happen to take on the laws and character observed in ours. God had nothing to do with it, and nor did consciousness. There is no place in Hawking’s universe for anything supernatural; everything can be explained by the laws of physics.

Science and Consciousness

Not everyone in the scientific community sees the universe in such starkly mechanistic terms. Roger Penrose, the Oxford mathematician and physicist with whom Hawking collaborated in the past, sees consciousness as a phenomenon that cannot be explained by the laws of physics – at least not the ones we have at the moment. He is famous for contending, much to the ire of artificial intelligence wonks, that no machine could ever match the complex capabilities of the living brain. Penrose’s view of the universe is a much more spiritual one, seeing consciousness as fundamental on a quantum level, inherent in the very building blocks of all that is. Not surprisingly, he is often cited by Deepak Chopra, one of the most well-known advocates of a spiritual approach to science.

Back on the materialistic end of the scale, Dr. Giulio Tononi of the University of Wisconsin sees consciousness as a mere product of neuronal activity in the brain rather than as a fundamental aspect of the whole universe. For him, consciousness is a form of integrated information and can be measured on a scale of integration using a unit called “phi.” With trillions of neuronal connections in the human brain, measuring phi in a human is beyond us. So Dr. Tononi plans to measure it in a simple worm which possesses a mere 302 neuronal connections, and hopes one day to develop a machine which will help anesthesiologists measure consciousness in much the same way as doctors can monitor blood pressure. The “ghost in the machine” could then be graded!

Can Meditation and Science Ever be Compatible?

Deepak Chopra’s critique of Hawking’s book notes an ironic similarity between the physical idea of something coming from nothing and the ancient Vedic tradition, in which the universe is also self-generated from nothingness. But in the Vedic tradition, that mysterious source is not unknowable, for it is the closest thing to our very essence – creative, self-conscious, and intelligent. Chopra goes on to note the further irony that science itself is a product of consciousness, and bemoans Hawking’s short shrift for such concepts as free will, ethics, love, and the appreciation of beauty. A purely mechanical, material universe could never give rise to these qualities of consciousness.

For me, there is a more immediate dilemma here, one which is particularly pressing for those of us who use brainwave entrainment recordings as part of our meditation routine. Clearly, the brain does demonstrate different types of electrical activity that correspond to different states of consciousness. Listening to isochronic tones, monaural beats, or binaural beats helps control our state of mind by “entraining” this electrical activity and is genuinely useful for inner exploration, even if these methods differ radically from traditional eastern teachings. If we use these recordings, are we implicitly endorsing a scientific view of consciousness as a mere by-product of the brain’s neuronal networks? Not necessarily.

If we return to Penrose’s harmonious unification of consciousness and physics, there is no reason for meditators to feel in any way guilty about using scientifically verified tools. Science and meditation can both help us explore the human condition to the fullest. If both disciplines are essentially trying to answer the same questions in different ways, they should ideally be able to help one another. Those scientists who question the validity of meditative experiences – since inner, subjective experiences cannot be duplicated in the lab – are free to deny the deeper levels of their own existence if they wish.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
meditate | group meditation
If you’ve been battling negative thoughts, depression, anxiety, and feelings of worthlessness this is to help low self esteem problems. One way is to make use of modern technology with a method of brainwave entrainment using binaural beats recordings.

Binaural beats are recordings that are listened to with a set of stereo headphones. Tones with two different frequencies are input to each ear. The differential between these two frequencies can be controlled to cause the brain to actually “hear” this differential and to lower its own frequency to match it. This is called a “frequency following response” or brainwave entrainment.

Since the brain functions in four major frequency ranges (beta, alpha, theta, delta), it is therefore possible with the specially designed binaural beats recordings to cause the brain to lower itself (entrain) into the lower meditative ranges of theta and delta. This is the area where you enter the inner subconscious state in order to retrain your innermost thoughts.

With positive subliminal messages embedded in the binaural tones, you can now begin to overcome your negative and destructive thoughts. This is when you will begin to help low esteem problems.

By inputting positive suggestions into your subconscious, you will emerge with a different perspective on life’s problems. Instead of being so negative on everything, you will be able to see things in a more positive light. Not only that, but you will feel more energetic and outgoing. Your friends and co-workers will notice the difference.

In addition to providing a means to help low esteem problems, specially designed binaural beat recordings can also help you overcome addictions such as smoking or alcoholism, and correct sleeping disorders. The process of brain entrainment is very easy to learn and can be conveniently used at almost any time that you can get a little peace and quiet.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.

Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
nature sounds to sleep to | nature music
If you’re wondering what the heck a “binaural beat” is you’re not alone. It is a phenomenon of human physiology, like where our ears are and how we process audio, that makes binaural beats real things. Yeah, I know, I answered that question a little early in the article, right? Actually I didn’t. I didn’t say if it was a helpful real thing. That part is yet unanswered. Curious? I hoped you would be.

First let me ask another question. Is hypnosis a helpful real thing? I know for absolute certain that trances are real. We go into and out of them all the time. But does that make them the doorway to changing deep-seated beliefs and behaviors in people. The scientist that lives in my head says there is some dearth of evidence on that last point. So it is with binaural beats. They are mathematically real, but do they actually DO anything for us?

When one of our ears is presented with a sine wave of a certain frequency, and the other ear is presented with a sine wave of a different frequency, our brains make it feel like we’re hearing a rhythmic thrumming or beating. We can control the source audio frequencies to speed up or slow down these beats in our heads. That part is undeniably and scientifically real. What may not be so real is the effect these beats have on our mood, minds, behavior, etc.

Neuroscience has lots of data to support the relationship between brainwave frequencies and mood. For example, alpha waves (8-14 Hz) occur in the brain when a person is relaxed but awake. If a person is focused and alert, beta waves (14-30 Hz) occur. There are associations with other frequencies but this should give you the idea.

The idea behind how to make this information useful is that it may be possible to “entrain” these brainwave frequencies in a person by having them listen to tones in headphones. If, say the proponents, listening to rhythmic hums beating at 10 Hz can cause alpha waves in the brain, then we can cause the relaxed feelings associated with alpha waves. We have evidence of the first direction (when a person is relaxed, alpha waves tend to occur), but whether it works in reverse (we can make alpha waves occur which will then cause relaxation) is another matter.

There are companies selling mp3s and CDs with music and sound effects mixed with binaural beats to produce a specific effect, or combination of effects. For example, there are programs for smoking cessation, stress reduction, memory improvement, meditation, losing weight, healing, etc. Wow. It really would be nice to think that all you have to do is listen to some music and you could stop smoking wouldn’t it? So what is the science behind all this?

Actually there is some science to support a proof-of-concept that brainwaves can be entrained as explained above, and that measurable changes in behavior can occur as a correlation in blind experiments (Lane JD, Kasian SJ, Owens JE, Marsh GR, Duke University, 1998 is one such). So that’s a good thing. I like actual evidence. It is logical to then assume that if binaural beats can entrain brainwaves of predictable frequency followed by predictable state of mind, behaviors associated with the particular states of mind are likely.

However, there is less evidence that binaural beats can make you lose weight or quit smoking. There is anecdotal evidence for this, as there is with hypnosis doing the same thing, but let us not forget the power of the placebo effect. If someone knows they have purchased the weight-loss program CD, they are likely to already be motivated. And expectation effects could see them through to losing weight. Results that rely on that effect are not usually repeatable or consistent. Some people are just better at changing their behavior than others, I imagine.

So I think I have shown that binaural beats are not mythical. They’re definitely real. And there is some very convincing and real scientific evidence to support the possibility of brainwave entrainment to affect mood and state-of-mind. Whether those other things are possible remains to be studied. Your mileage may vary. I’d really like to see a double-blind experiment lead to better memory in the long term, or weight-loss. Then I’ll really go “all-in” with binaural beats as a useful therapy tool. Until then, at least I know my iPod can play me some alpha waves and I’ll probably relax. That’s pretty cool by itself.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.