Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.
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Most people would like to change something about their lives. For some, it’s getting a better job, losing weight, improving memory, accelerating learning abilities, or adding charisma to their personalities and so forth. Indeed, there are very few who would find nothing they wished to improve or change.

What is change? The idea seems simple enough. To some, change is a “thing.” It is often thought of as something like a commodity. For example, one desires more prosperity in their lives. The evidence for their success is money. Okay, change in this instance is money. Right? No, money is only the outer symbol that is representative of change.

The agency of change is within each of us. It is not a “thing.” For someone to become more prosperous they must think in a different order or magnitude than one who is content with just getting by. At least one element in their life strategy alters before the change takes place.

Let’s say, for purposes of illustration, that our hypothetical individual who wishes to be more prosperous, also was raised with the belief that money is the source of all evil. A subconscious strategy may therefore literally work to sabotage any effort to achieve real monetary success. In other words, in this instance, the ego perceives safety as avoiding evil (money).

Our hypothetical person may believe, on the other hand, that only money matters. Still, there could be subconscious strategies which get in the way. For example, assume that this person seeks to build a large company. However, they are afraid of public speaking. How will they build a large and successful company without communicating? When will the fear (public speaking) strategy kick in and knock out the goal (large company) strategy? How will the two strategies compete?

Competing strategies of this nature exist in nearly everyone. They often underpin what psychologists call cognitive dissonance, the process of holding two mutually exclusive beliefs without becoming aware of the inherent opposition. Indeed, opposing strategies also lay beneath much of what is called sublimation, or the acting out of unacceptable fantasies in a socially acceptable way.

It is easy to see why change can be so difficult. Plus, change means giving something up. The something may be a counter productive belief, a competing strategy and/or it may also be something tangible like the fulfilling feeling food holds for some. Giving something up means filling it with something else to most. The cigarette smoker wonders what will replace the cigarette, gum?

The giving up, like change itself, is only a “thing” in its outer most form. Giving up cigarettes is not really about the cigarette, but rather the feelings associated with the use of cigarettes. These feelings may have ten, twenty, thirty or more conflicting and competing strategies all balled up in one outward behavior, in this instance, smoking.

Whenever one gives something up, they must also confront the so-called unknown. This often gives rise to feelings of uncertainty. Most people are very uncomfortable when they cannot predict their own feelings or responses. Fear of the unknown then becomes another obstacle in the path of one who chooses change.

Change can quite simply produce resistance! Resistance is the process of avoiding change. It can take many forms. Many of our users have reported just such resistance, and this is normal.

True change is never effortless! We believe that our technology provides for a process of change that has never been easier, but at that, you must be committed for change to occur.
Brainwave entrainment is a method to stimulate the brain into entering a specific state by using a pulsing sound, light, or electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of a given beat.

This ‘frequency following’ response of brainwave entrainment can be seen in action with those prone to epilepsy. If a strobe flashes at their seizure frequency, the brain will ‘entrain’ to the flashing light, resulting in a seizure.

On the positive side, this same mechanism is commonly used to induce many brainwave states; such as a trance, enhanced focus, relaxation, meditation or sleep induction. The brainwave entrainment effectively pushes the entire brain into a certain state.

Brainwave entrainment works for almost everyone. It is a great way to lead your mind into states that you might usually have difficulty reaching, allowing you to experience what those states feel like.

THE HYPE
There is a lot of marketing hype around brainwave entrainment. It is sold with promises of increasing IQ, promoting weight loss, ‘mind-tripping’, enhancing creativity, concentration, inducing spiritual states and more.

While these claims are not entirely true, they are not altogether false either. In practice, the claims are based on an overly-simplistic view of how the brain and the brainwaves function.
THE RUB
People are very seldom deficient in a certain brainwave type in all areas of their brain. Usually the distribution is much spottier, with an excess in one area and a deficiency in another.

We are all different, especially when it comes to the distribution of our brainwaves. Boosting a certain brainwave state may be beneficial for one person, and emotionally uncomfortable for another. Without knowing each person’s starting position, entrainment can be rather ‘hit and miss’.

If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.